Work

Stand Up To Cancer:
360˚ Immersive Experiences

Challenge

Stand Up To Cancer (SU2C) is one of the UK’s leading charitable organisations raising awareness and aid for cancer research.

Over the summer of 2018, Vismedia was commissioned by Cancer Research UK to create a suite of three VR films for the Stand Up To Cancer annual telethon in the autumn.

What did we do? 2D & 3D animation, 360˚ experiences, Browser-based immersive experiences

Film 1: History of Cancer

Our first film was the History of Cancer, narrated by national treasure Stephen Fry. This is a full 360º experience with CGI-rendered graphics, flying the viewer through space and time to understand the history of the disease.

Film 2: Journey to the Frontline

The next film was a scale-model journey through the human body called Journey to the Frontline narrated by Olivia Coleman.

Film 3: The Celebrity Hotel

Our third film – The Celebrity Hotel – lets viewers move through a story with a star-studded lineup. It served as part of the awareness campaign for the Stand Up To Cancer telethon in the autumn.

Result

The experiences were successfully deployed on YouTube and social media channels to educate audiences on the work Stand Up To Cancer does and drive donations heading towards the telethon.