Global Salmon Initiative: Film


The Global Salmon Initiative is an industry body representing 70% of the worldwide salmon industry. They stand for sustainability in the farmed salmon sector – and they needed to explain their purpose in an informative, engaging way.


We took a brief of the key messages that GSI wanted to convey. Next, we understood their brand guidelines and styles to create a cohesive style. Using this, we developed an animation to distil complex information easily for all of the GSI’s audiences.

What did we do? 2D & 3D animation


The finished animation was displayed prominently on the website and to be used at trade shows around the world.