Peddimore Business Park Birmingham: 360˚ Immersive Experience


IM Properties had just acquired a site near Birmingham that had the potential to become a best-in-class employment location, bringing businesses and jobs to the people of the Midlands.

Working with public consultation specialists Camargue and IM Properties, we developed an engaging 360˚ experience for the Peddimore project to help with public consultation and help accelerate the planning application process.


By blending 360° Photography with 360° Computer Generated Imagery to exact blueprint specifications, we enabled the viewer to flash-forward in time, going ‘inside’ the finished project.

The opening screen is a centimetre-perfect overlay of Google Maps. Clicking on interactive hotspots and overlays to get a 360° ground level point of view. It’s been designed for mobile first but works across all platforms including VR headsets for a truly immersive experience.

What did we do? Immersive, Browser-based immersive experiences, Interactive web experiences


With the help of our 360˚ experience, the planning application for Peddimore has now been approved by Birmingham City Council. The development, set to complete in 2021, is poised to become one of the region’s most important employment and economic locations.