Coats Innovation Hub:
360˚ Immersive Experience


When Coats, the world’s leading industrial thread company opened innovation hubs in the US, China and Turkey, they didn’t want to restrict the sharing of their operations to those locations.


Vismedia created an immersive and interactive 360° digital twin of the US innovation hub in North Carolina. Product information and video content was placed in hotspots throughout the immersive and interactive experience.

What did we do? Immersive, Browser-based immersive experiences, Interactive web experience, Photorealistic CGI


The immersive and interactive 360° experience has driven numerous high-value conversations with customers, stakeholders and partners.

In addition to the desktop and mobile versions, the experience was delivered on several standalone VR headsets to fully immerse visitors at events and roadshows.

The quality of work produced is outstanding with an exceptional level of attention to detail, taking complex solutions and building content that helps our customers to clearly and easily see the benefits our products offer.

— Carla Griffin, Global Head of Communications, Coats