Working with The Anti-Bullying Alliance and Barclays, we created this film to officially launch Anti-Bullying Week with a particular focus on the effects of bullying on mental health.
From conceptual ideas through to delivery, our aim was to create a project that captured elements of a music video. We pre-recorded an original message, sung in acapella, and then actor voices collaborated on-set. We used real students at Passmores Academy, Harlow.
The film was shown on a giant screen before the start of every One Direction concert in the UK, reaching over 700,000 people during the On The Road Again Tour. The campaign video was also a key component of the Anti-Bullying Alliance’s social media strategy.