AkzoNobel Ashington:
360˚ Immersive Experience


AkzoNobel wanted to showcase the innovation inside their new £100m manufacturing facility, described as the world’s most advanced and sustainable paint factory. It produces products for their Dulux, Dulux Trade, Armstead Cuprinol, Hammerite and Polycell brands.


We created an immersive and interactive experience to take visitors on a journey around the facility. The experience uses a mix of animation, on-screen graphics, blended 4K video, sound and 360° panoramic photography. It guides the audience through the factory showcasing the innovation in their manufacturing processes.

What did we do? Immersive, 2D & 360˚ video production, Browser-based immersive experiences


The experience was used to demonstrate investment and innovation within AkzoNobel, which was a crucial factor in their ability to defeat a hostile takeover bid.