Insights

360° Interactive
Experiences

Discover the power of immersive 360° journeys to showcase industrial spaces in marketing and communications

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Open the doors and welcome in your audience, wherever they are.

Immersive and interactive 360° experiences take customers and stakeholders on a virtual journey of industrial spaces – at a fraction of the financial and environmental cost of a site visit.

Thinking about planning an immersive and interactive 360˚ experience? Here’s all you need to know.

Site visits can be a logistical headache.

Showing stakeholders around your facilities is highly valuable. But, there are many barriers:

  • Busy schedules
  • Disrupted operations
  • Health and safety considerations
  • Costly travel fares
  • The environmental impact of international flights

These result in fewer site visits and less visibility.
Luckily, there’s a better way…

Bring your industrial operations to life with 360˚ interactive digital experiences

360° immersion allows visitors to explore industrial spaces in the most innovative, engaging and memorable way.

The addition of animations can demonstrate processes happening inside machines and inaccessible places.

There’s no specialist equipment required – just a modern mobile or desktop device.

Better than the real thing

  • Clickable hotspots let users discover information with text, video, audio and web-links
  • Remove health and safety risks
  • Reduce air travel
  • Zero disruption to operations
  • Access hard-to-reach locations
  • Demonstrate innovative facilities in an innovative way

Access all areas

Interactive 360° experiences are available online 24/7 as browser-based journeys. For events and high-value mailers these can be ported into VR headsets for a fully immersive experience.

No disruptions or downtime means audiences have the perfect visit every time.

Collect meaningful data

Web-based interactive 360° experiences can include robust analytics, making it easy to collect user interaction data on an individual and aggregated basis. This information can be accessed via a backend dashboard or sent directly to a CRM system.